Communication lure with a merchandise core.

Client: Bait

Industry: Merchandise, Fashion, Beverage

Output: Merchandise, Print, Digital

Bait is a creative agency based in Copenhagen, full of funny minds and crazy ideas. They have 40 years of experience in the merchandise market. Their work results in integrated marketing strategies, creative concepts, campaigns and POS tools.

My role at Bait.

At Bait, I collaborated on creating merchandise for iconic brands like Carlsberg and Faxe Kondi, ensuring every design adhered to their unique brand guidelines. My role involved transforming concepts into tangible, high-quality products that effectively captured the spirit and identity of each brand. From initial design development to overseeing production details, I focused on delivering merchandise that resonated with audiences and reinforced brand loyalty. My work combined creativity and precision, ensuring that each piece not only met but exceeded expectations, leaving a lasting impression in the competitive merchandise landscape.